Vision
To become a leading force in transforming healthcare accessibility and innovation across the Middle East and beyond — the trusted bridge between global pharmaceutical advances and the communities we serve.
Our story
About 180° Drug Store
Born from hands-on experience at pharmaceutical manufacturing sites and in regulatory affairs, 180° Drug Store connects international innovators with the patients of the Middle East.
A pharmacist’s idea, built step by step
Our journey began at manufacturing sites, where we learned the intricacies of drug production and distribution first-hand. That experience became the foundation for everything we do today.
Our founder, pharmacist Reem Ashour, started out as a young regulatory affairs entrepreneur through the consultancy RA ON CALL. To build a truly unique proposition, she opened the drug store “Stability” in 2017 — applying blue-sky thinking to regulatory convergence and market-demand awareness.
In 2023 Stability became 180 Degree Drug Store. The new name marks a deliberate shift in vision, values and approach: a willingness to challenge conventions, embrace change and deliver forward-looking solutions to our partners and customers.
Mission
Supply quality, innovative therapeutic solutions, lifesaving medications, medical devices and pharma products across MENA — to improve and save lives.
Goal
Grow trusted brands in every market we serve — from awareness and patient information to new launches in new markets.
Our goals
- Build brand awareness
- Establish a reputation of trust and reliability
- Provide information about diseases, symptoms and available treatments
- Communicate new drug launches and treatments
- Grow sales of existing products and treatments in existing markets
- Promote existing products and treatments in new markets
- Introduce new products and treatments to existing markets
- Sell products and treatments in new markets
Our story
Milestones
- 2009
Industry roots
Experience across pharmaceutical manufacturing and regulatory affairs.
- RA ON CALL
Regulatory consulting
Regulatory affairs services for pharmaceutical companies.
- 2017
Stability Drug Store
Our licensed drug store opens in Amman.
- 2023
The 180° turn
Rebranded as 180 Degree Drug Store with new services and markets.
- Today
Regional reach
Jordan headquarters with Bahrain, Qatar and Germany.
What we stand for
Integrity & compliance
We work by the rules of every authority we serve — no shortcuts.
Speed with care
Fast registration and delivery, never at the expense of quality.
True partnership
We act as an extension of our principals’ own teams.
Patients first
Availability of medicines is how we measure success.
Why “180°”?
A 180-degree turn means facing a new direction. The name sets us apart, signals our readiness to rethink how medicines reach markets, and opens the way to new services and new segments.
Why Jordan
Jordan is a gateway to the Middle East and a respected destination for medical care: more than 35,000 physicians, public, private, military and university hospitals, and around 2,500 community pharmacies. Its regulatory standing also makes it a natural launch point for taking products to other markets in the region.
Ready to bring your products to new markets?
Tell us about your portfolio. Our regulatory and commercial teams will come back with a clear path to launch.
Partner with usOr reach us directly